Imagine Fashion - Ruth Chapman 2012

Imagine Fashion – Ruth Chapman 2012

Fashion Minds – Ruth Chapman
A film by Amber Gordon
www.imaginefashion.com

Co-founder of Matches Fashion, Ruth Chapman is the creative eye behind London’s boutique emporium. Stocking over 250 fashion designers and a proactive supporter of British Design Talent, Matches Fashion, in collaboration with Emma Davidge, launched a museum-worthy installation at their Marylebone store; showcasing the dynamos of London Fashion Week, “All Things British” highlights Fall/Winter 2012’s signature looks for the season. Working with industry secret Chameleon – known for their inventive window and store displays for clients such as Louis Vuitton, Christian Louboutin and Hermes – Davidge and her team created the in-store exhibition, incorporating the Matches Fashion DNA. With over 14 store across London, and now turning its head to expanding into international markets, we look forward to the armies of chic fashionistas sporting these latest looks across Tokyo, New York and Sydney, compliments of Matches Fashion of course!

Credits
INTERVIEW & CREATIVE DIRECTION
AMBER GORDON PHOTOGRAPHY PATRICIA VILANI
EDITING VINCENT V