Imagine Fashion – Selfridges 2012
A film by Amber Gordon & Ola Wright
The creative playground that is Selfridges and its Oxford Street windows never cease to inspire and the magnetize the audience. A platform to the Arts, Fashion as well as critical causes such as the environment with the store’s recent ‘Ocean Project’, Sarah McCullough talks to Imagine Fashion about seeding ideas and how these flourish into extraordinary overarching visual concepts; fascinating and infatuating, their windows have inherently become part of Selfridges DNA, archiving it as a department store that boasts some of the best windows in town.
INTERVIEW AMBER GORDON & OLA WRIGHT CREATIVE DIRECTION AMBER GORDON EDITING VINCENT VINCENGEZ PHOTOGRAPHY PATRICIA VILANI